Environmentally Friendly Drink Brand (uni)
The project was to design a drinks brand with an environmentally friendly packaging design. Plastic pollution is one of the biggest problems of the modern era, and drinks companies such as Coke are the biggest producers of plastic waste, so I wanted to create an energy drinks brand without the massive amount of plastic waste.
This project was inspired by a dissertation I had written on plastic pollution/recycling, and how I discovered how bad the plastic problem really is.
The first part of the project was to develop a logo for the brand after I had come up with a name. There were many development points, but thanks to pier feedback, I had shortened that list and managed to make a decision on the logo I should take further.
After making the final developments for the logo, I created a secondary logo for smaller usage and brand guidelines to show how both should be used.
Once I created the brand logo, I developed the packaging next. The design is a fully cardboard exterior with a pouch inside that carries the liquid and a metallic cap.
My final stage of the project was to create a small advertisement to display the new brand, which can be found at the very top.
