The Animal Welfare Project was designed as a poster series to promote the WWF’s Anti-Fur Campaign. The project also includes a unique hat and coffee cup design for a potential event to promote the new series. The designs of the poster include the faces of animals in the items of clothing, as it has been shown with meat products before, when giving a face to a dead animal, the consumer is more likely to show sympathy.
Animal Welfare Project (uni)
As a way to promote the new series and the WWF Anti-Fur Campaign, I had also designed a potential event for a train station where one could buy a coffee or a hat with a custom design.
